Q2 2024 UK iOS Self-therapy & Journaling Apps Performance

In Q2 of 2024, the self-therapy and journaling app category on the iOS platform in the United Kingdom saw varied performance among the top contenders. Sensor Tower provides a closer look at how these applications fared in terms of downloads, revenue, and active users.

Breeze: Mental Health experienced a fluctuating trend in revenue, starting the quarter at around $17K and ending at approximately $14K. Downloads for Breeze peaked in early May with over 8K but gradually declined to under 3K by the quarter's end. Weekly active users followed a similar pattern, starting at 25K and dipping to 16K.

Me+ Daily Routine Planner showed consistency in revenue generation, with notable peaks reaching nearly $14K towards the end of May. Downloads began strong at approximately 9K, but like Breeze, saw a decrease to roughly 4K by June's end. Weekly active users remained high, starting at 77K and ending the quarter at around 63K.

For Day One Journal: Private Diary, revenue saw a mid-quarter spike, reaching over $6K, but overall maintained a steady range between $4K to $6K. Downloads remained relatively stable, hovering around 1K per week. Weekly active users showcased a slight decline from over 3K to just under 3K.

Paired: Couples & Relationship witnessed a revenue increase in the latter part of the quarter, jumping from around $4K to over $6K. Downloads saw an upward trend in June, with a significant leap to over 4K in the final week. Active users peaked in late June at over 50K, after starting the quarter with 47K.

Pulsebit: Heart Rate Monitor showed an interesting pattern with revenue remaining between $3K to $5K throughout the quarter. Downloads saw a sharp decline after mid-April, dropping to zero by the quarter's end. Weekly active users, however, remained robust, starting at 27K and maintaining a relatively stable presence, despite the drop in downloads.

These insights from Sensor Tower offer a snapshot of the self-therapy and journaling app landscape in the UK's iOS market for Q2 2024. While direct comparisons between apps are not drawn, the trends indicate varying degrees of engagement and monetization. For more detailed analytics and insights, Sensor Tower's comprehensive app performance data provides further context and understanding of these market dynamics.